Case Study — Flagship Engagement
Leo Messi Wines.
The official digital home and global e-commerce for Lionel Collection — a wine that celebrates the story of a legend.
The Mission
Behind the development of a global brand.
At Novatech Code we took on the challenge of turning an ambitious project into a high-impact digital reality: building the official site for Leo Messi's wine collection. From UX/UI design to technical implementation and global e-commerce optimization, we delivered a platform worthy of a world sporting legend.
The Collection
A wine that celebrates the story of a legend.
Lionel Collection is Leo Messi's official wine collection, crafted with the historic Italian winery MM Winemaker and the Messi family. Each bottle captures the essence of his legacy — on and off the pitch — pairing oenological excellence with an emotional, global brand.
The Moment
From the pitch to the table.
Every bottle carries the same pursuit of excellence that defined a career — uncorked, shared and celebrated by an audience that spans the world. The platform we built had to make that feel as personal online as it does in his hands.
What we did
Execution aligned with a legend's legacy.
Design & Engineering
UX/UI design through front-end and back-end implementation — an elegant, scalable platform built to last.
Global E-commerce
A checkout and storefront optimized for international sales, available in seven languages across markets.
Brand & Launch
Marketing and 3D product visuals aligned with the image of a world sporting legend.
By the numbers
The scale of the build.
Four months, twelve people, one global standard.
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04A global stage
Built for 500M+ eyes.
Building for Leo Messi's official brand places our work before a potential audience of over 500 million social followers, with visibility across international press — and positions Novatech as a partner trusted by global icons.
@leomessi on Instagram